Add all the contacts you happened to receive at a networking event or even a coffee shop. Take advantage of these features on your personal account and build relationships through private messaging. LinkedIn business accounts can not accept messages unless messaged first and they don’t allow connection requests. One of the key reasons a personal profile is important for your business is the connections that can be made. His header photo shows both Online Optimism with the brand colors and his own personality with his glasses.
Our own CEO, Flynn Zaiger, provides an excellent example of both profile and header pictures. Find a high-quality stock photo on websites such as Unsplash and iStockPhoto, if you are unable to take your own. The automatic header photos are impersonal and pictures of cities are overused. Select a unique header photo that relates to your business. Select your profile photo and change the visibility on the right-hand side to “Public.” This can be set by clicking the edit button in the upper-right of your profile section. Set your profile picture visibility to “Public” so future connections can put a face to your business.
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